Moving to a cheaper city might not save you money
May 9th, 2008Moving to a lower cost of living location is a popularly advocated means to cut expenses and live below your means. But does moving to a cheaper area really save the kind of money most people would need to save to make such a dislocation worthwhile?
Maybe not.
People interested in personal finance advocate lots of different methods to either increase income or decrease expenses. There has been a plethora of stuff (too much) written about the ever-ellusive ‘alternative income streams’ to do the former. The latter garners an even greater amount of attention. Free Money Finance has written several times about the idea of moving to another city to cut expenses. My family just did it earlier this year. Now David at My Two Dollars is planning on moving to a much cheaper area this summer. But there’s excellent evidence from behavioral economics research that this isn’t the money-saving move people think it is.
One of the basic principles of the new field of behavioral economics is something called ‘anchoring.’ Basically, anchoring means once you’ve gotten used to the cost of something, you compare similar things to that cost.
Anchoring is relevant in this context because when people move to a lower cost of living area, they’re expectation of the cost of housing (among other things, I suppose) is anchored to their previous (more expensive) location. So it’s been shown that when people move to a place with cheaper housing, they keep sinking the same amount of money into where they live. A family moving from Dallas to Des Moines spends what they used to pay for their old house; they buy more house in Des Moines because they’re used to a certain mortgage payment.
Interestingly, it also works the other way. If they move from a cheaper area to an expensive one, people typically just squeeze themselves into a smaller house and keep roughly the same size mortgage payment.
So maybe the advice to move to a lower cost of living city isn’t as automatically beneficial as I thought. I can tell you, though, that in our case we did cut our payment by a third for a similar house when we moved. Of course, everyone thinks they’re the exception to the rule, don’t they?







