I find it amazing what banks and credit card companies will put in advertisements.
The other day I saw a commercial for a credit card offered by a well-known bank. I forget which one or I’d say. Anyway, the gist of the ad was that, due to there undying benevolence, this bank wouldn’t charge a fee for going over your credit limit.
Excuse me, but what’s a credit limit for, anyway? It’s been a while since I had to concern myself with my credit limit (though don’t think I never have had to - I did) but what are these for if you can charge stuff in excess of the limit? I guess the honest answer is “they’re a method banks use to extract more cash from consumers.”
I just don’t get it.
I also have another observation. Have you ever noticed that credit cards are an extremely competitive business in that they’ll offer all kinds of incentives to get you to sign up for one, but no one competes on price (APR)? Aside from one of those incentives in the form of a short-term 0% balance transfer or 0% on purchases for a year, that is. Why, if competition is so fierce, do banks not compete this way?
The answer lies, once again, in economic behavior. See, when people consider whether or not to sign up for a credit card, they never see themselves carrying a balance. They believe they’ll pay off their statement every month. Except, for a sadly large percentage of people, they do carry a balance, at least occasionally.
Instead of considering the actual cost of that credit, people sign up for the free t-shirt or teddy bear. It’s proximity. The t-shirt is here, now. Finance charges are only a possible outcome; and anyway, that’s months from now.
Since people don’t shop for credit cards based on actual cost, banks don’t compete on it.
Those crafty credit card companies.
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