I Suffer From ‘Price Creep’
Tuesday, January 8th, 2008For those of you not aware, we’re currently looking for a new house. We thought we’d have lots of time to look while our house languished in this buyer’s market, but incredibly our house sold in one day and now we’re scrambling for a new place. So after two trips to the prospective new hometown, we’re inching closer to making an offer on a house. Great, right? Some progress at least.
The problem is we’ve succumbed yet again to what I call ‘Price Creep.’
Price creep is the tendency to slowly but steadily increase your threshold amount you’re willing to spend on a major purchase.
I don’t think we’re alone in having this problem judging by the commonality of heated (and now cooled) seats in cars. (Can’t have our American butts getting chilly now can we?)
We started our search with the hopelessly naive intention of having little or no mortgage. We figured with the net profit from our current (now sold) house and a move to a lower cost of living area, we’d be all set. Wrong. It turns out that while the cost of living (specifically housing) is in fact lower in the new place, it’s not that much lower.
We learned this in stages as we looked at houses. This one’s in an undesirable neighborhood. That one has a not-so-good school. Another one looked a lot better on paper.
So the price goes up.
This house has good school’s and a good neighborhood, but it doesn’t have the rooms we’ll need. That one has the right rooms, but they’re all too small.
So the price goes up.
It’s slow and incremental and in the end it can kill you. Before we knew it, we were looking at places with much higher price tags than what we’d started at.
It’s another perfect example of economic behavior - it’s called ‘anchoring.’ Humans adjust their expectations of what is acceptable based on one piece of information. Often the one piece is what was learned most recently. In other words, we’re ratcheting up our expectations for the new house based on the nicest parts of each of the houses we’ve seen.
Where we are now is that we’re preparing to spend about 50% more than what we initially hoped. Now we’re going back to the budget to see how much torturing it can take before it breaks. We know reaching for a house is against all the rules and we’re trying hard to keep things in check.
But like I said, we suffer from price creep.







